This kind of strategy is related to the decisions which are taken for the conditions of various foreign markets, which means that people dealing with this strategy need to be aware of all the differences that can present in the cultural, economic and legal conditions of the other countries. Here knowledge of these conditions can be quite important and basic for this strategy in order to avoid conflicts or unpleasant situations. For this purpose there should be a local management in the specific country that exploits local opportunities. Local managers of such operating units know how things work on local basis and this can be really helpful for the headquarters managers to organize the entire operation.
Multidomestic strategy
– December 12, 2010Posted in: Marketing